Learn PPC With Amanbir Kaur!

Sure, you have built a great website for your business which is well-designed, informative, and with the right content. But sadly, if nobody clicks on your website, all that hard work will go to waste. Thus, PPC (Pay Per Click) might be the best option for getting immediate traffic to your website. Because when the going gets tough, the ads get going.

Amanbir Kaur - a Digital Marketing Consultant & Trainer and Founder of LearnPPCwithme, helps you learn from anywhere, anytime so that you start rolling out ads to grow business.

Let's Meet Her

Amanbir has been into Digital Marketing both as a Consultant and Trainer for more than 4 years now, and her forte is PPC Advertising. She left her job as a DM Trainer in January 2018 and started conducting online as well as offline courses, workshops, and boot camps. Soon, she launched her own brand by the name - LearnPPCwithme. LearnPPC provides Trainer-led, 1-1, Virtual Training in Google Adwords, Facebook Advertising, Google Analytics, Google Tag Manager and Email Marketing.

Her inclination towards Digital Marketing grew strong as it empowers startups and SMEs to reach their target audience and engage with them by creating meaningful campaigns without having to spend a bomb.

Currently, she is also the Lead Faculty for Digital Marketing at Tata Institute Of Social Sciences - School of Vocational Education, Chandigarh. Having trained more than 500+ students, freelancers, digital nomads, and professionals, she is really liked for her teaching style making sure that her students become proficient in using the various tools. She has even trained Entrepreneurs and Marketing Professionals from Singapore, New Zealand, India, Australia, and the UK.​

She is certified in Google Ads & Analytics from Google, Facebook & Instagram Marketing from Facebook and Email Marketing from Hubspot.

 Know Her Journey

We interviewed Amanbir to know how LearnPPCwithme came into existence and why it is so successful today. Keep reading to know the deets!

What were some of the experiences that led you to become an entrepreneur?

I have always loved the idea of working from anywhere-anytime and enjoyed while doing it. I started my career with Citibank after which I worked with 2-3 more companies in Tricity but that urge in me to fulfill my goals or that I was making a contribution was never satisfied. Moreover, around that time my mother was also unwell and I wanted to spend most of the time with her, around her without compromising on work. Then I was interviewed for an opportunity to work with Google in the capacity of a trainer, and I reached till the last round when I had to step back. And I thought to myself that If I have the potential to work with a company like that, then I need to step up my game. That ultimately led me to leave the ‘employee’ mentality and become an independent trainer and a consultant. LearnPPC started as an online Digital Marketing Training brand which offered personalized, 1-1, trainer-led classes.

What inspired you to start the company?

So, I am a freelancer and what I’ve seen is that we are highly under-rated, under-credited lot and looked at as unambitious people, those surviving to make the ends meet. Especially as a woman you’re not taken seriously at all, ‘I work from home or remotely’ is interpreted as she doesn’t really do anything. So I knew in order to be taken seriously I had to put a structure to what I do and had to launch my own brand, which is how LearnPPCwithme was born in Jan 2018.

What unseen opportunities did you see that may result in making your startup a huge success? 

Trainings - Offline and Online! Business Owners, Startup Founders and Marketing Professionals (even those at senior level) want to learn either for their business or to monitor their teams or the companies they’ve outsourced the project to. I have trained Managing Director of a reputed Real Estate company in Chandigarh, even though they had outsourced their project’s Digital Marketing activities to a company but he still learned to understand where all that budget (in lakhs) was going, he wanted to understand so that he could make sense of the weekly reports and provide useful inputs in the monthly meetings.

What's the most important thing you're working on right now, and how are you making it happen? 

Classroom Training - June 2019 onwards I have majorly been focusing on Classroom Training, before this I was more focused on personalized online training and consulting. I take up space in different co-working hubs and conduct my classes. These are small batches of max 8 people and the majority audience is business owners and marketing professionals.

What does success look like for the company? 

It’s been great considering that my students are further referring people for my course. I have had a student in my first batch who had already done the course from some institute but she was highly disappointed as she didn’t learn anything practical. On the last day, she told me how she felt that her investment in this course paid off and she felt much more confident. Then there’s another student (Businessman from Tricity) who waited almost a year for me to start my offline classes. Then there’s another online student who’s doing so well professionally, he recently joined a new company at a decent package.

Who are your biggest competitors and how do you differentiate yourself from them? 

For Classroom training, it would be the many institutes in Tricity but they’re mostly catering to college students whereas my clientele is majorly business owners, startup founders, freelancers, and marketing professionals, who not only want to learn to create and run ads but also brainstorm ideas and strategize. And like I said mine are small batches with the focus on practical learning and maximum interaction. Moreover, I haven’t hired trainers under me, so I take up all the modules myself in each batch. For online training, it would be the likes of Coursera, Udemy, Youtube, etc but then those are pre-recorded videos. On the other hand, I offer trainer-led, 1-1, customized for business, online courses through screen sharing.

How do you manage the duality between driving new business and overseeing daily operations? 

Thank god for the 1 year I spent in public dealing at Citibank, it’s a learning for lifelong. I think every business owner/ freelancer is also a full-time salesperson. So even though LearnPPC is a one-woman army, but that’s what makes it special. I manage everything end to end, it keeps me on my toes but I love it. I enjoy teaching, more so because I feel like I’m making an impact. Also, some of my business, may it be online/ offline training or consulting projects is because of word of mouth.

So, what we suggest is - if you are looking to immediately attract more traffic to your website, give LearnPPCwithme some serious thought.